What are social media icons?
Not to be confused with share buttons or wordmarks, social media icons are shorthand symbols that link to your company profile on different networks (or, in the case of print materials, simply let people know that your business is on those networks).
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Social icons FAQ
Frequently Asked Questions
1st. Are you allowed to use social media icons?
Despite the ubiquity of icons in all shapes, colors and sizes online, social media icons are registered trademarks. They are protected by copyright and enforceable brand guidelines.
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2nd. How do I use social icon?
How to Use Social Media Icons Properly for Each Platform
1 - Use only the signature F logo – not the Facebook Inc wordmark – to promote your Facebook page.
2 - Maintain shape, colour, and proportions: Don't stretch, flip, or bedazzle the logo.
3 - Keep sufficient space around the F logo so it's easily visible.
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3.Why are social media icons important?
Uses of Social Media Icons in Branding and Marketing
These icons play a critical role in social media branding, as they help direct your target audience towards your brand's social media pages. In other words, you direct the attention to your brand's social media and bring in new followers.
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4. What do social media icons mean?
Social media icons are used to provide your audience with a way to connect with your brand on various social media platforms. This is why these icons should always link back to your company's account on a specific platform, rather than the home page itself.
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5. Are web icons copyrighted?
Don't forget, these icons are trademarked and copyrighted, so altering them without permission is illegal — even if you've seen other outlets or companies do it first (adding a speech bubble to the Twitter bird is a popular alteration that is not allowed).
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6. Can you change the Colour of social media icons?
You can't make any changes to the logos because they're registered trademarks. This includes rotating them, changing their colors, animating them or adding elements. Even if the logo colors don't match your website color scheme, you can always use the monochrome versions like Calendly does in the screenshot below.
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7. Do icons have copyright?
Yes, the icons are copyrighted, in this case by Microsoft. > Icons are not to be used as "artwork" or design elements.
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8. Can you use company logos for personal use?
A person or company should never use a trademark or logo without written permission from its owner. To get permission and avoid trademark infringement, write a letter to the trademark owner. Include a description of why you are asking and how the logo will be used.
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9. How do I change my social media icon?
1 - Get your icon.
2 - Head over to Iconfinder and download your image (I'm using Facebook as the example).
3 - Create your template.
4 - Make your base layer.
5 - Design.
6 - Color.
7- Add your icon.
8 - Add cool effects.
9 - Make it transparent.
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10. Should you put social media icons on business cards?
A business card with social media icons automatically obtains a level of credibility. It makes your business more approachable, easy to access, and shows that your business has a social standing online. Instead of merely reading about your business, potential consumers who obtain your card can explore your brand.
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